SAMPLEs of past work Experience
Launching Canada Bread from bread into snacking and chips.
Increasing manufacturing capacity. Boldly launching into the everyday.
Licensing a family name. Launching from food into alcoholic beverages
Taking a global innovation pillar and tailoring to meet local needs.
E-retail developed from scratch. Made-to-order frozen baked goods.
Breaking the mold in snacking. Propelling from $2M to $13M in 3 years.
Award winning local innovation & renovation. Stepping up competition.
Global brand, strategic local launch. Carved out new section in store.
Launch of new production capabilities in Canada.
Maximized a sales incentive program into a full IMC. +21% sales lift.
4 different companies. Break-through campaign. Viral Video +1M views.
Reinvigorating Canada's #1 Cider with today's consumer
Taking a brand on the road. Grassroot engagement. Digital integration.
Precipitation accumulation activated a splat at Dundas Square Toronto.
Strategically updating Cadbury Easter brand standards with new comms.
Breaking through the clutter. Earned media working hard for the brand.
Fishing where the fish are. Advertising where your consumer is.
New Masterbrand positioning brought to life in inspiring video shorts.
Taking him from just ads, to an innovative co-branded product launch.
Renovated overarching platform across all categories with TV support.
Determining new categories to pursue & how. Canada Bread & Chudleighs.