Cadbury has Purple, UPS Brown, T-Mobile Magenta, Barbie Pink.
Out of all the brands that have trademarked a colour. I think Tiffany has been the most successful in having their Tiffany Blue mean something even bigger to consumers than their physical product. Working on Cadbury in the past, there is a magical notion and almost Willy Wonka-esque feeling around the brand, however I don't believe that feeling translates when you only see that Cadbury purple on its own like it does when you see Tiffany Blue. I think this takes strategic
Comments